Royds Repositioning

Royds Community Association approached InHouse to reposition themselves as a provider of innovative community solutions.

InHouse undertook an extensive engagement exercise, canvassing the opinions of senior managers, employees, board members, customers and residents. Reporting to the chief executive, the recommendations made by InHouse were adopted and the first phase of the rebranding has been unveiled.In April 2010 a new website was launched featuring the new branding.

InHouse worked particularly hard to separate the strategic development part of the company from the successful Royds Enterprise Park that it manages on the edge of Bradford. This separation and renewed focus has allowed both parts of the business to flourish and see the benefits.

InHouse continues to work with Royds and is now helping the organisation to develop a number of new projects.