Recipe for success

InHouse has recently undertaken a major research project to investigate consumer attitudes regarding food and recipe websites.

The research, commissioned via West Yorkshire Ventures, sought to ascertain the commercial viability of a new and innovative web 2.0 interactive recipe-based site.

InHouse developed an online portal in which to collect responses and then targeted potential users via secondary websites, forums and bulletin boards.

With over 350 responses, an accurate and interesting picture of user behaviour was produced.

If you would like research to help your organisation please contact InHouse on 01484 43761 or email info@i-hmc.co.uk