Anti-Truancy Campaign Launched

The first of February sees the launch of a major Bradford-wide anti-truancy advertising campaign produced by InHouse.

Truancy is a major problem in schools, and skipping school can be the difference in how many GSCEs a pupil leaves school with. By understanding the problem, InHouse developed the ‘Schoo£' campaign which aimed to sell the benefits of learning and the opportunities that result in a decent education, namely the ability to earn money and buy the things that you want.

The Bradford-wide advertising campaign uses a specially commissioned mock-diamond chain with the message: "Schoo£ - Your route to a sparkling future!" This advertisement has appeared on over fifty buses (internally and externally) running throughout the Bradford area.