Unity

Unity is one of the leading BME housing associations in the UK. As they approached their twentieth anniversary, it was felt strategically that a new identity was required.

Leaving behind their teenage years, the organisation believed that the previous identity no longer fitted with their ?grown up' values and objectives.

Led by Chief Executive, Ali Akbor, InHouse had a number of meetings with key members of the senior management team as well as digesting various strategic documentation. During this process, a creative picture of the organisation was developed and this was shaped and moulded through further questioning and interrogation.

The result was a striking brand that reflects the organisations three key areas ? Group Activities, the Housing Association and Enterprise ? Unity's regeneration arm. From this initial brand development, InHouse has been retained to offer continual marketing support .