Disposables UK

Disposables UK Group are one of the leading paper disposable companies in the UK. With a portfolio of leading brands including Bay West and Optimum Professional, the company was hindered by a number of additional sub-brands and trading companies that negated the impact of the key brands.

InHouse worked closely with Managing Director Trevor Storer and members of the management team and developed a creative strategy that emphasized the key brands. A key part of this was to devise a new organisational product & company structure that would simplify the product range and make it easier to understand from the customer's point of view.

Alongside this strategic approach, individual brands and specific campaigns were revisited to ensure that they were successfully generating the desired results.

Bay West was repositioned as a premium brand, supported by specially commissioned photography and material. In addition, plans were put in place for a twelve month continual plan in order to raise awareness and push the brand into new sectors and territories.

Optimum Professional and Prodene were given a freshening-up through new material and increased sales emphasis. Ettore was repositioned as the leading window cleaning brand in the UK and Perfect Finish continued to push leading branding in the competitive vehicle cleaning sector. Finally a revised corporate brand was developed that hung all the individual brands together.